Class: Junior Secondary School 3 (JSS3, JSS 3)
Term: 2nd Term
Week: 3
Age: 14 years
Duration: 45 minutes
Subject: Cultural And Creative Arts
Curriculum Theme: Cultural And Creative Arts
Previous Lesson: Construction of Packages Design
Topic: Marketing Of Art Work
Subject Matter: Ways or outlets for marketing art work e.g. shops, hotels, festivals, trade fairs, gallery.

SPECIFIC OBJECTIVES

By the end of the lesson, pupils should be able to:

Cognitive Domain:
(a) Define marketing of art work.
(b) Identify various outlets and channels for marketing art work.
Affective Domain:
(a) Show interest in promoting and selling personal art creations.
(b) Appreciate the value of proper marketing in enhancing the visibility of art work.
Psychomotor Domain:
(a) Demonstrate simple techniques for displaying and presenting art work for sale.
(b) Prepare art pieces for exhibitions, trade fairs, or shop displays.
Social Domain:
(a) Collaborate with peers to organize exhibitions or displays.
(b) Promote art work to peers, family, and community members responsibly.

REFERENCE MATERIALS

The following resources were used in planning this lesson:

9 Years Basic Education Curriculum
Lagos State Unified Scheme of Work for Junior Secondary Schools
Investopedia – What Is a Marketing Strategy?
Relevant Textbooks

INSTRUCTIONAL MATERIALS

The teacher will teach this lesson with the aid of:

Samples of art work (paintings, sculptures, crafts)
Charts showing marketing channels
Whiteboard and markers
Projector for online marketing examples
Brochures from art galleries, hotels, or trade fairs

RATIONALE FOR THE LESSON

This lesson enables pupils to understand practical ways to market their art, enhancing visibility, income, and professional growth.

PREREQUISITE/PREVIOUS KNOWLEDGE

Pupils are expected to have basic knowledge of art types and previous exposure to displaying art in school or community settings.

LESSON CONTENT/BOARD SUMMARY

Marketing Of Art Work

Definition of Marketing Art Work

Marketing art work involves promoting and selling creative pieces through different outlets and platforms to reach potential buyers.

The following are key considerations in marketing art work:

Presentation – how the art is displayed affects buyer interest.
Visibility – reaching the target audience through effective channels.
Value – pricing appropriately to attract buyers and reflect quality.

Outlets for Marketing Art Work

Art work can be marketed through several outlets that connect artists with potential buyers.

These include:

Shops – local stores that display and sell art pieces.
Hotels – displaying art in lobbies, restaurants, or guest rooms.
Festivals – cultural or art festivals offering exhibition and sale opportunities.
Trade fairs – organized events where multiple artists showcase their work.
Galleries – professional spaces dedicated to exhibiting and selling art.
Online platforms – websites, social media, and e-commerce sites for broader reach.

Importance of Effective Marketing

Effective marketing increases visibility, attracts buyers, and builds the artist’s reputation.

The following are benefits of proper marketing:

Generates income and economic opportunities for artists.
Expands audience reach locally and internationally.
Enhances appreciation and recognition of cultural and creative arts.
Encourages sustainable art production through demand.

TEACHING METHODS/INSTRUCTIONAL TECHNIQUES

Discussion, Lecture, Visual Aids, Demonstration, Group Work, Explanation, Storytelling

INSTRUCTIONAL PROCEDURES

To deliver this lesson, the teacher will adopt the following steps:

Step 1: Introduction (Teaching Skill: Set Induction)

Time: 5 minutes
Teacher’s Activity: Ask pupils how they can sell or display their art work. Introduce the topic of marketing art.
Pupils’ Activity: Respond with suggestions and share experiences.
Learning Point: Pupils become aware of the concept and relevance of marketing art work.

Step 2: Definition of Marketing Art Work

Time: 5 minutes
Teaching Skill: Explanation
Teacher’s Activity: Define marketing and explain its purpose in the arts.
Pupils’ Activity: Listen and take notes.
Learning Point: Pupils understand what marketing art entails.

Step 3: Outlets for Marketing

Time: 15 minutes
Teaching Skill: Discussion and Visual Aid
Teacher’s Activity: Present charts and samples showing shops, hotels, festivals, trade fairs, galleries, and online platforms.
Pupils’ Activity: Observe charts, discuss possible outlets.
Learning Point: Pupils identify various marketing channels for art work.

Step 4: Importance of Effective Marketing

Time: 10 minutes
Teaching Skill: Explanation and Storytelling
Teacher’s Activity: Explain how proper marketing benefits artists and shows real-life examples.
Pupils’ Activity: Listen, ask questions, and relate benefits to their own art.
Learning Point: Pupils appreciate the value of marketing their art work.

Step 5: Note-Taking

Time: 5 minutes
Teaching Skill: Independent Work
Teacher’s Activity: Guide pupils to summarize the lesson points in their notebooks.
Pupils’ Activity: Write down key points from the lesson content.
Learning Point: Reinforcement of knowledge.

Step 6: Evaluation/Review

Time: 5 minutes
Teaching Skill: Questioning
Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

Define marketing of art work.
List at least four outlets for marketing art work.
State two benefits of effective marketing.
Pupils’ Activity: Answer orally or in writing.
Learning Point: Assess understanding and retention of lesson.

Step 7: Conclusion

Time: 5 minutes
Teaching Skill: Summarization
Teacher’s Activity: Recap key points and emphasize importance of marketing art work.
Pupils’ Activity: Listen and ask clarifying questions.
Learning Point: Consolidate learning and encourage application.

LESSON KEYWORDS

Marketing – promoting and selling art work
Outlets – places or channels where art can be sold or displayed
Gallery – professional exhibition space for art
Trade Fair – organized event for showcasing products including art
Visibility – attracting attention to art to increase interest and sales

DIFFERENTIATION

Use visual aids for visual learners, demonstrations for kinesthetic learners, and discussions for auditory learners. Encourage peer collaboration for group tasks.

NOTE FOR TEACHERS USING THIS LESSON PLAN

Use real-life examples of local galleries, hotels, or festivals. Encourage pupils to prepare a mini exhibition in class for practical understanding.