E-commerce and digital marketing platforms for SS 1

Class: SS 1
Term: Third Term
Week: 6
Age: 15 years
Duration: 60 minutes
Subject: Commerce
Curriculum Theme: Financial and digital proficiency
Focal competence: Exhibiting creativity, digital literacy and ethical behavior in using digital platforms for trade and marketing
Key competencies/values: Creativity and Innovation; Collaboration; Responsibility; Resilience; Innovation
Skills:

• Creating online advertisements to promote e-commerce platform
• Creating a simple mock e-commerce interface

Previous Lesson: Financial technology and Digital tools
Topic: E-Commerce And Digital Marketing Platforms
Subject Matter: Meaning of E-commerce and digital marketing platforms, Concept of E-commerce and digital marketing platforms

Specific Objectives

By the end of the lesson, pupils/students should be able to:

Cognitive Domain

• Define E-commerce and digital marketing platforms.
• Explain the concept of E-commerce.
• Describe the concept of digital marketing platforms.

Affective Domain

• Appreciate the importance of digital literacy in modern commerce.
• Demonstrate ethical behaviour when using digital platforms for trade.

Psychomotor Domain

• Create a simple mock e-commerce interface.
• Set up a payment page using free templates.
• Create a feedback form or customer review section for a mock business.
• Create online advertisements to promote an e-commerce platform.

Reference Materials

The following resources were used in planning this lesson:

• 2025 New Revised Senior Secondary Education Curriculum (SSEC)
• Relevant State Unified Scheme of Work
• A suitable Commerce textbook for Senior Secondary School 1
• The HeadTeacher Scheme of work For The New Revised Senior Secondary Education Curriculum (SSEC)

Instructional Materials

The teacher will teach this lesson with the aid of:

• Internet access
• Computer or projector
• Smartphones (if available for student use)
• Google Sites
• Canva website templates and design tools
• Google Forms
• Microsoft Forms
• Simple paper-based layout materials (for mock forms)
• Whiteboard and markers

Rationale for the Lesson

This lesson is important because it equips students with foundational knowledge of E-commerce and digital marketing, which are critical components of the modern global economy. Understanding these concepts prepares students for future entrepreneurial ventures and enhances their digital literacy, enabling them to navigate and participate effectively in online trade environments.

Prerequisite/Previous Knowledge

Students should have a basic understanding of trade, buying and selling of goods and services, and the general concept of communication.

Lesson Content/Board Summary

E-Commerce And Digital Marketing Platforms

Meaning of E-commerce

E-commerce, also known as electronic commerce, refers to the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. It involves transactions that take place online, allowing businesses and individuals to conduct trade without physical presence.

Concept of E-commerce

The concept of E-commerce revolves around facilitating commercial transactions digitally. It encompasses various activities such as online shopping (retail), online banking, electronic ticketing, and digital payments. E-commerce platforms provide a virtual marketplace where sellers can display their products or services, and buyers can browse, select, and purchase items from anywhere in the world, at any time, using devices like computers or smartphones.

Key aspects of the E-commerce concept include:

1. Global Reach: Businesses can reach customers beyond geographical boundaries.
2. 24/7 Availability: Online stores are open all the time, allowing transactions at any hour.
3. Cost Efficiency: Reduced overhead costs compared to traditional brick-and-mortar stores.
4. Personalisation: Ability to tailor shopping experiences based on customer data.
5. Secure Payments: Integration of various online payment gateways for safe transactions.

Meaning of Digital Marketing Platforms

Digital marketing platforms are online tools and services used by businesses to promote their products or services, build brand awareness, and engage with customers through various digital channels. These platforms leverage the internet and digital technologies to reach target audiences.

Concept of Digital Marketing Platforms

The concept of digital marketing platforms is about using digital channels to connect with current and prospective customers. These platforms enable businesses to implement marketing strategies that are measurable, targeted, and interactive. They are crucial for driving traffic to e-commerce sites, generating leads, and converting prospects into customers.

Common types of digital marketing platforms include:

1. Social Media Platforms: Such as Facebook, Instagram, Twitter, LinkedIn, used for brand building, customer engagement, and advertising.
2. Search Engine Marketing (SEM) Platforms: Like Google Ads, which allow businesses to place ads on search engine results pages.
3. Email Marketing Platforms: Tools like Mailchimp or Constant Contact used for sending newsletters, promotional offers, and updates to subscribers.
4. Content Management Systems (CMS): Platforms like WordPress or Wix that help create and manage website content, which is a core part of digital marketing.
5. Analytics Platforms: Tools like Google Analytics that track website performance and user behaviour to inform marketing decisions.

Teaching Methods/Instructional Techniques

Discussion, Explanation, Demonstration, Guided Practice, Group Work, Question and Answer, Practical Activity

Instructional Procedures

Step 1: Introduction

Time: 5 minutes

Teaching Skill: Questioning/Engagement

Teacher’s Activity: The teacher greets the students and asks them if they have ever bought anything online or seen advertisements for products on social media. The teacher then introduces the topic: E-commerce and Digital Marketing Platforms.

Pupils’ Activity: Pupils respond to the questions and listen attentively to the introduction.

Learning Point: Online buying experiences

Step 2: Meaning of E-commerce

Time: 10 minutes

Teaching Skill: Explanation/Definition

Teacher’s Activity: The teacher explains the meaning of E-commerce, providing examples of online stores and transactions. The teacher ensures students understand that it is simply trade conducted electronically over the internet.

Pupils’ Activity: Pupils listen, ask questions for clarification, and contribute examples of E-commerce activities they know.

Learning Point: Definition of E-commerce

Step 3: Concept of E-commerce

Time: 10 minutes

Teaching Skill: Elaboration/Discussion

Teacher’s Activity: The teacher further explains the concept of E-commerce, highlighting its global reach, 24/7 availability, and cost efficiency. The teacher encourages students to discuss the advantages of online shopping.

Pupils’ Activity: Pupils participate in the discussion, sharing their understanding of the benefits of E-commerce.

Learning Point: E-commerce operational concept

Step 4: Meaning and Concept of Digital Marketing Platforms

Time: 10 minutes

Teaching Skill: Explanation/Categorisation

Teacher’s Activity: The teacher defines digital marketing platforms and explains their concept, giving examples of various platforms like social media, search engines, and email marketing tools. The teacher clarifies how these platforms help businesses promote their products online.

Pupils’ Activity: Pupils listen, take notes, and identify different digital marketing platforms they encounter daily.

Learning Point: Digital marketing platforms

Step 5: Creating a Feedback Form/Customer Review Section

Time: 5 minutes

Teaching Skill: Guided Practice/Demonstration

Teacher’s Activity: The teacher guides students to individually create a feedback form or customer review section for a mock business. This can be done using Google Forms, Microsoft Forms, or by designing a simple paper-based layout. The teacher demonstrates the basic steps.

Pupils’ Activity: Pupils follow the teacher’s guidance to create their feedback forms or review sections.

Learning Point: Mock feedback form creation

Step 6: Creating Mock E-commerce Interface and Online Advertisements

Time: 5 minutes

Teaching Skill: Group Work/Application

Teacher’s Activity: The teacher divides students into groups. Each group is tasked with creating a simple mock e-commerce interface using tools like Google Sites or Canva website templates. They also create online advertisements to promote their mock e-commerce platform and set up a basic payment page using free templates.

Pupils’ Activity: Students work in groups to design their mock e-commerce interfaces, online ads, and payment pages, applying the concepts learned.

Learning Point: Mock e-commerce design

Step 7: Evaluation/Review

Time: 5 minutes

Teaching Skill: Questioning/Assessment

Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

1. What is E-commerce?
2. Mention two characteristics of E-commerce.
3. What are digital marketing platforms?
4. Name two types of digital marketing platforms.

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Understanding E-commerce concepts

Step 8: Note-Taking

Time: 10 minutes

Teaching Skill: Guided Writing

Teacher’s Activity: The teacher guides pupils/students to copy the essential Board Summary notes on the meaning and concept of E-commerce and digital marketing platforms into their notebooks.

Pupils’ Activity: Pupils/students copy the notes carefully into their notebooks.

Learning Point: Recording lesson notes

Step 9: Conclusion

Time: 5 minutes

Teaching Skill: Summarisation

Teacher’s Activity: The teacher summarises the key points of the lesson, reiterating the importance of E-commerce and digital marketing in today’s business world and encouraging students to explore these areas further.

Pupils’ Activity: Pupils listen and ask any final questions.

Learning Point: Lesson recap and reinforcement

Continuous Assessment/Further Study

Type: Homework/Project

Instruction: Individually or in small groups, research a successful Nigerian E-commerce business and identify the digital marketing platforms they use to promote their products. Prepare a short presentation or report.

1. Identify one Nigerian E-commerce business (e.g., Jumia, Konga).
2. List at least three digital marketing platforms they use (e.g., Facebook, Instagram, Google Ads).
3. Explain how each platform helps the business reach customers.
4. Submit your findings in a written report or be prepared to discuss in the next class.

Lesson Keywords

• E-commerce – Buying and selling goods/services over the internet.
• Digital Marketing – Promoting products/services using digital channels.
• Online Platform – A website or application that facilitates online interactions or transactions.
• Feedback Form – A document or online tool used to gather opinions or suggestions from customers.
• Online Advertisement – Promotional messages displayed on the internet.

Differentiation

For students who grasp concepts quickly, encourage them to explore more advanced features of the design tools or research different types of E-commerce models (e.g., B2B, C2C). For students needing more support, provide simpler templates for the mock interfaces and offer one-on-one guidance during practical activities.

Suggested Lesson Videos

Search on YouTube for: “Introduction to E-commerce for beginners” or “What is Digital Marketing for students”