Class: Senior Secondary School 1 (SS1, SS 1, SSS1, SSS 1)
Term: 1st Term
Week: 5
Age: 15 years
Duration: 45 minutes
Subject: Store Management
Curriculum Theme: Store Management
Previous Lesson: Primary Functions of Management as They Relate to Store Management.
Topic: Store Establishment
Subject Matter: Meaning of store establishment, factors affecting store establishment, competition in business, types of business, size of business

Specific Objectives

By the end of the lesson, pupils should be able to:

Cognitive Domain:

Define store establishment.
List and explain major factors to consider when establishing a store.
Define competition in business and state its effects on a store.
Identify types of business and relate them to store operations.
Explain size of business and state factors that influence store size.

Affective Domain:

Show interest in responsible business planning and ethical competition.
Appreciate the need to make careful decisions before starting a store.

Psychomotor Domain:

Use a chart to classify store establishment factors under location, finance, market, and operations.
Draft a simple checklist of factors for establishing a small store in the local area.

Work cooperatively in groups to discuss and present store establishment factors.
Communicate business ideas clearly and listen to other viewpoints respectfully.

Reference Materials

The following resources were used in planning this lesson:

9 Years Basic Education Curriculum
State Unified Scheme of Work
Store Management for Senior Secondary Schools (recommended textbook)
Business Planning Guide (U.S. Small Business Administration)
Competition in Business (Investopedia)
Business Organization (Encyclopaedia Britannica)

Instructional Materials

The teacher will teach this lesson with the aid of:

Charts showing factors for store establishment
Whiteboard and marker
Pictures of different store types (kiosk, mini-mart, supermarket, wholesale outlet)
Sample store layout sketch and simple budget template

Rationale for the Lesson

This lesson helps pupils understand what is required before starting a store and how decisions like location, capital, and market demand affect success. It also helps pupils relate competition and business size to real store operations in their communities.

Prerequisite/Previous Knowledge

Pupils have basic understanding of buying and selling, common types of shops, and simple business activities in their local environment.

Lesson Content/Board Summary

Store Establishment

Meaning of Store Establishment

Store establishment is the process of setting up and starting a store for buying and selling goods or providing services, including planning, choosing a location, arranging resources, and beginning operations.

Factors Affecting Store Establishment

The following are major factors to consider when establishing a store:

Location: Near customers, good road access, security, and visibility.
Market demand: Goods or services needed by people in the area.
Capital/finance: Money for rent, stock, equipment, and running costs.
Type of goods/services: Determines storage needs, equipment, and licensing.
Competition: Number and strength of similar stores in the area.
Cost of rent and utilities: Rent, electricity, water, and waste disposal costs.
Supply sources: Availability of wholesalers and reliable suppliers.
Store size and layout: Space for shelves, storage, customer movement, and safety.
Staffing needs: Number and quality of workers required.
Legal and regulatory requirements: Registration, permits, taxes, and health/safety rules.

Competition in Business

Competition in business is the situation where two or more businesses sell similar goods or services to the same customers and try to attract buyers.

The following are effects of competition on a store:

Improves customer service to attract and keep customers.
Encourages fair pricing and better quality goods.
Increases the need for promotion and good store display.
Reduces sales for stores that do not plan well.
Encourages innovation such as new products and better sales methods.

Types of Business

Types of business are common forms in which business activities are carried out.

The following are types of business relevant to store operations:

Retail business: Sells goods in small quantities to final consumers.
Wholesale business: Sells goods in large quantities to retailers and other buyers.
Service business: Provides services such as repairs, delivery, and salon services.
Manufacturing business: Produces goods that may be sold through stores or outlets.

Size of Business

Size of business refers to how large or small a business is based on factors such as capital, number of workers, volume of sales, and number of outlets.

The following are categories of business size:

Small-scale business: Small capital, few workers, limited stock and sales.
Medium-scale business: Moderate capital, more workers, wider stock and sales.
Large-scale business: Large capital, many workers, high sales volume, and possibly many branches.

The following are factors that influence the size of a store:

Available capital and access to credit.
Level of customer demand and purchasing power in the area.
Nature of goods sold and storage requirements.
Availability of space and cost of rent.
Strength of competition and business goals.

Teaching Methods/Instructional Techniques

Discussion, Lecture, Demonstration, Question and Answer, Visual Aids

Instructional Procedures

Step 1: Introduction

Time: 5 minutes
Teaching Skill: Set Induction
Teacher’s Activity: The teacher asks pupils to mention stores around them and what they think the owner considered before opening the store, then links responses to the topic of store establishment.
Pupils’ Activity: Pupils mention examples of local stores and share ideas on why some stores succeed or fail.
Learning Point: A store needs proper planning and key factors to be considered before starting.

Step 2: Meaning of Store Establishment

Time: 6 minutes
Teaching Skill: Explanation
Teacher’s Activity: The teacher explains the meaning of store establishment and highlights key elements such as planning, location, resources, and starting operations.
Pupils’ Activity: Pupils listen, ask questions, and copy the definition.
Learning Point: Store establishment is the process of setting up and starting a store.

Step 3: Factors Affecting Store Establishment

Time: 12 minutes
Teaching Skill: Demonstration
Teacher’s Activity: The teacher displays charts and guides pupils to list factors affecting store establishment, explaining each with simple examples from the local environment.
Pupils’ Activity: Pupils take notes and contribute factors with examples.
Learning Point: Location, finance, market demand, competition, supply sources, and regulations affect store establishment.

Step 4: Competition in Business

Time: 6 minutes
Teaching Skill: Discussion
Teacher’s Activity: The teacher defines competition and guides pupils to state effects of competition on store operations.
Pupils’ Activity: Pupils discuss and list effects of competition and give real examples.
Learning Point: Competition influences pricing, service quality, promotion, and store performance.

Step 5: Types of Business

Time: 6 minutes
Teaching Skill: Explanation
Teacher’s Activity: The teacher explains types of business and links retail and wholesale to store management examples.
Pupils’ Activity: Pupils identify types of business and match them to examples in their environment.
Learning Point: Businesses can be retail, wholesale, service, or manufacturing, and each affects store operations.

Step 6: Size of Business

Time: 5 minutes
Teaching Skill: Illustration
Teacher’s Activity: The teacher explains business size categories and guides pupils to state factors that influence store size.
Pupils’ Activity: Pupils classify stores they know as small, medium, or large and state reasons.
Learning Point: Business size depends on capital, demand, space, goods sold, and business goals.

Step 7: Evaluation/Review

Time: 5 minutes

Teaching Skill: Questioning/Assessment

Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

Define store establishment.
List five factors affecting store establishment.
Explain competition in business and state two effects of competition on a store.
List three categories of business size.

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Pupils demonstrate understanding of the lesson.

Step 8: Conclusion

Time: 5 minutes
Teaching Skill: Summary
Teacher’s Activity: The teacher summarizes the main points on store establishment, corrects errors, and gives a short classwork task to write a checklist of factors for establishing a small store in the community.
Pupils’ Activity: Pupils copy the summary and complete the classwork task.
Learning Point: Proper consideration of key factors improves the chances of store success.

Lesson Keywords

Store establishment – The process of setting up and starting a store.
Location – The place where a store is sited to reach customers and operate safely.
Market demand – The level of need customers have for goods or services.
Capital – Money used to start and run a store.
Competition – Rival businesses selling similar goods to the same customers.
Retail – Selling goods in small quantities to consumers.
Wholesale – Selling goods in large quantities to retailers and other buyers.
Business size – How large or small a business is based on resources and sales.

Differentiation

Fast learners prepare a short store establishment plan showing location, goods, and budget items, while learners who need support use the factor charts to complete a guided checklist in pairs before sharing.

Note for teachers using this lesson plan

Use familiar local store examples to explain each factor clearly and keep points short and examinable. Encourage pupils to connect factors to real-life decisions such as choosing a location, estimating costs, and understanding competition in the area.