Class: Junior Secondary School 3 (JSS3, JSS 3)
Term: 1st Term
Week: 6
Age: 14 years
Duration: 45 minutes
Subject: Business Studies
Curriculum Theme: Business Studies
Previous Lesson: Uses and Care of Office Equipment
Topic: Advertising – Advertising Media
Subject Matter: Meaning, types and functions of advertising, Advertising Media: Radio, television, newspaper, handbill, magazines, internet, billboards etc.

Specific Objectives

By the end of the lesson, pupils should be able to:

Cognitive Domain:
(a) Identify the different types of advertising media.
(b) Explain the functions and importance of advertising media in business promotion.
Affective Domain:
(a) Appreciate the role of advertising in attracting customers and promoting products.
Psychomotor Domain:
(a) Design a simple advertisement using one medium such as a handbill or poster.
Social Domain:
(a) Participate actively in group discussions on the use of different advertising media in society.

Reference Materials

The following resources was used in planning this lesson:

9 Years Basic Education Curriculum
Lagos State Unified Scheme of work for Junior Secondary Schools
ADA Global – 10 Types of Advertising Media for Your Marketing
Relevant Textbooks

Instructional Materials

The teacher will teach this lesson with the aid of:

Samples of handbills, magazines, and newspapers
Pictures or charts of billboards and television ads
Radio or phone for playing jingles
Television or laptop for showing video adverts
Marker and whiteboard

Rationale for the Lesson

Advertising informs and persuades people about goods and services. Understanding advertising media helps students identify effective ways businesses communicate with the public.

Prerequisite/Previous Knowledge

Pupils have previously learned the meaning and importance of advertising and can mention examples of advertisements they have seen or heard.

Lesson Content/Board Summary

Advertising – Advertising Media

Advertising media are the various channels or means used to communicate advertising messages to the public. Businesses use these media to promote goods, services, or ideas effectively.

Types of Advertising Media

There are different types of advertising media used by businesses to reach their target audience.

The following are the main types of advertising media:

Radio: Uses sound and spoken words to reach listeners through jingles or short messages.
Television: Combines audio and visual effects to attract attention and demonstrate products.
Newspapers: Provide printed advertisements in daily or weekly publications.
Magazines: Contain detailed advertisements with colorful pictures and longer life span than newspapers.
Handbills and Posters: Printed materials distributed or pasted in public places to announce products and events.
Billboards: Large outdoor displays placed along roadsides to attract motorists and pedestrians.
Internet/Social Media: Uses websites, social media platforms, and online ads to reach a wide audience quickly.

Functions of Advertising Media

Advertising media perform several functions that make marketing effective and profitable.

The following are the functions of advertising media:

They create awareness of products and services.
They inform the public about new products and changes in existing ones.
They help to persuade customers to buy goods and services.
They remind consumers of the availability of products.
They help businesses to compete effectively.
They provide information on prices, uses, and qualities of goods.
They help to increase sales and profit.

Importance of Choosing the Right Advertising Medium

Choosing the right advertising medium ensures that the message reaches the right audience at the right time and cost.

The following are the importance of choosing the right advertising medium:

It ensures effective communication with the target market.
It reduces waste of resources on unproductive media.
It enhances the company’s image and credibility.
It improves sales through better audience reach.
It helps in evaluating the success of marketing campaigns.

Teaching Methods/Instructional Techniques:

Lecture, Discussion, Explanation, Demonstration, Group Work, Question and Answer, Audio-Visual Presentation

Instructional Procedures

To deliver this lesson, the teacher will adopt the following steps:

Step 1: Introduction

Time: 5 minutes
Teaching Skill: Set Induction
Teacher’s Activity: Teacher asks pupils to mention recent advertisements they have seen or heard on radio, TV, or the internet and leads them to recall the previous lesson on types and importance of advertising.
Pupils’ Activity: Pupils respond with examples of adverts they know.
Learning Point: Pupils understand that advertisements are spread using different media.

Step 2: Explanation of Advertising Media

Time: 10 minutes
Teaching Skill: Explanation
Teacher’s Activity: The teacher explains the meaning of advertising media and identifies the different types using pictures and real samples.
Pupils’ Activity: Pupils listen attentively and identify the samples shown.
Learning Point: Pupils learn the meaning and examples of advertising media.

Step 3: Functions of Advertising Media

Time: 10 minutes
Teaching Skill: Discussion
Teacher’s Activity: The teacher discusses the functions of advertising media in promoting business and asks pupils for examples of how advertisements influence buying.
Pupils’ Activity: Pupils share examples and discuss how adverts affect their choices.
Learning Point: Pupils understand the functions and influence of advertising media.

Step 4: Choosing the Right Advertising Medium

Time: 10 minutes
Teaching Skill: Demonstration
Teacher’s Activity: The teacher explains why choosing the right medium is important and guides pupils in small groups to suggest the best media for different products.
Pupils’ Activity: Pupils work in groups and share their choices with reasons.
Learning Point: Pupils know how to select suitable advertising media.

Step 5: Note-Taking

Time: 5 minutes
Teaching Skill: Explanation
Teacher’s Activity: The teacher dictates or writes the board summary for pupils to copy into their notebooks.
Pupils’ Activity: Pupils copy the notes neatly.
Learning Point: Pupils record key lesson points for revision.

Step 6: Evaluation/Review

Time: 3 minutes
Teaching Skill: Questioning
Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

What are advertising media?
Mention five types of advertising media.
State three functions of advertising media.
Why is it important to choose the right advertising medium?
Pupils’ Activity: Pupils answer orally and participate in brief discussion.
Learning Point: Pupils demonstrate understanding of the lesson.

Step 7: Conclusion

Time: 2 minutes
Teaching Skill: Reinforcement
Teacher’s Activity: The teacher summarizes key points, corrects errors, and encourages pupils to observe different adverts in their surroundings.
Pupils’ Activity: Pupils listen attentively and ask final questions.
Learning Point: Pupils appreciate the importance of advertising media in business.

Lesson Keywords

Advertising – process of promoting goods and services to the public
Media – channels used to communicate messages
Billboard – large outdoor board for displaying adverts
Handbill – small printed notice distributed to people
Broadcast – transmission of information through radio or TV

Differentiation

Provide visual aids and real-life examples for learners with different abilities; advanced learners may create a sample advert while slower learners identify adverts from pictures.

Note for teachers using this lesson plan

Ensure pupils handle all materials carefully, relate the lesson to local adverts, and guide them to distinguish between traditional and digital advertising media.