Class: Senior Secondary School 1 (SS1 / SSS 1)
Term: 2nd Term
Week: 1
Age: 15 years
Duration: 45 minutes
Subject: Tourism
Curriculum Theme: Trade
Previous Lesson: .
Topic: Tourist product
Subject Matter: Tourist product definition, Characteristics of tourist product, Heterogeneous nature, Intangible nature, Immovable supply

Specific Objectives

By the end of the lesson, pupils should be able to:

Cognitive Domain:

Define a tourist product.
State at least three characteristics of a tourist product.
Explain the heterogeneous nature of tourist products.

Affective Domain:

Appreciate the unique qualities of tourist products compared to tangible goods.
Participate actively in discussions about tourist products.

Psychomotor Domain:

Identify examples of different tourist products.
Summarize the key characteristics of tourist products.

Discuss with peers the implications of the characteristics of tourist products for service delivery.

Reference Materials

The following resources were used in planning this lesson:

9 Years Basic Education Curriculum for Senior Secondary School.
State Unified Scheme of Work for Tourism, SSS 1.
Anyanwu, A.N. (2015). Comprehensive Tourism for Senior Secondary Schools. Lagos: A. Johnson Publishers.
https://www.nigerianeducation.gov.ng
https://www.waeconline.org.ng

Instructional Materials

The teacher will teach this lesson with the aid of:

Whiteboard and markers.
Pictures of various tourist attractions (e.g., beaches, hotels, historical sites).
Pictures of tangible goods (e.g., a car, a book).

Rationale for the Lesson

This lesson helps pupils understand what a tourist product is and its unique features. Understanding these characteristics enables pupils to better grasp how tourism services are different from physical goods and how they are managed.

Prerequisite/Previous Knowledge

Pupils are expected to have a basic understanding of what tourism is and some common tourist destinations.

Lesson Content/Board Summary

Tourist Product

Definition of Tourist Product

A tourist product is the complete experience a tourist has from the moment they leave their home until they return. It is a package of tangible and intangible components, including attractions, facilities, services, and activities, offered to tourists at a particular destination.

Characteristics of Tourist Product

Tourist products possess several unique characteristics that differentiate them from physical goods. These characteristics make them challenging to market and manage.

The following are some key characteristics of tourist products:

Heterogeneous nature
Intangible nature
Immovable supply
Perishable nature
Inseparable production and consumption

Heterogeneous Nature

Tourist products are heterogeneous, meaning they are highly variable and inconsistent. The quality of the experience can differ greatly from one tourist to another, or even for the same tourist at different times, due to variations in service providers, weather, mood, and other factors. It is difficult to standardize the service perfectly.

Intangible Nature

Tourist products are intangible. They cannot be seen, touched, tasted, or smelled before they are purchased and consumed. Tourists buy an experience or a service, not a physical item. For example, a hotel room is an experience of comfort and hospitality, not just a physical space.

Immovable Supply

The supply of tourist products is generally immovable. Tourist attractions and facilities, such as historical sites, national parks, or hotels, cannot be moved to the consumer. The consumer (tourist) must travel to the location where the product is offered to experience it.

Teaching Methods/Instructional Techniques

Discussion, Lecture, Demonstration, Question and Answer, Visual Aids

Instructional Procedures

Step 1: Introduction

Time: 5 minutes
Teaching Skill: Set Induction
Teacher’s Activity: The teacher greets the pupils and asks them to recall what they learned about tourism in the previous lesson. The teacher then shows pictures of various tourist attractions and some tangible goods, asking pupils to identify the differences between them.
Pupils’ Activity: Pupils respond to the teacher’s questions and observe the pictures.
Learning Point: Pupils are reminded of previous knowledge and introduced to the concept of tourist products and their distinct nature.

Step 2: Definition of Tourist Product

Time: 10 minutes
Teaching Skill: Explanation/Definition
Teacher’s Activity: The teacher defines a tourist product, emphasizing that it is an entire experience, not just a single item. The teacher writes the definition on the board.
Pupils’ Activity: Pupils listen attentively, ask questions for clarity, and write down the definition from the board.
Learning Point: Pupils understand the comprehensive meaning of a tourist product.

Step 3: Introduction to Characteristics of Tourist Product

Time: 10 minutes
Teaching Skill: Guiding/Listing
Teacher’s Activity: The teacher explains that tourist products have unique characteristics. The teacher guides pupils to brainstorm and list some potential characteristics based on their understanding of services versus goods. The teacher then lists the main characteristics on the board.
Pupils’ Activity: Pupils contribute ideas, listen, and note down the listed characteristics.
Learning Point: Pupils identify the distinctive features of tourist products.

Step 4: Explaining Heterogeneous Nature

Time: 5 minutes
Teaching Skill: Explanation/Illustration
Teacher’s Activity: The teacher explains the heterogeneous nature of tourist products using examples like varying service quality at a hotel or different experiences at the same attraction on different days.
Pupils’ Activity: Pupils listen and contribute examples from their own experiences.
Learning Point: Pupils understand why tourist experiences can vary.

Step 5: Explaining Intangible Nature

Time: 5 minutes
Teaching Skill: Explanation/Discussion
Teacher’s Activity: The teacher explains the intangible nature, highlighting that a tourist product cannot be physically owned or inspected before purchase. The teacher asks pupils how this affects a tourist’s decision-making.
Pupils’ Activity: Pupils listen, reflect, and discuss the implications of intangibility.
Learning Point: Pupils grasp that tourist products are experiences rather than physical items.

Step 6: Explaining Immovable Supply

Time: 5 minutes
Teaching Skill: Explanation/Comparison
Teacher’s Activity: The teacher explains that tourist products are largely immovable, meaning the tourist must travel to the product. The teacher compares this to buying a physical good that can be delivered.
Pupils’ Activity: Pupils listen and understand the geographical constraint of tourist products.
Learning Point: Pupils understand that tourist products are location-bound.

Step 7: Evaluation/Review

Time: 5 minutes

Teaching Skill: Questioning/Assessment

Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

Define a tourist product.
Mention three characteristics of a tourist product.
Explain what is meant by the “heterogeneous nature” of a tourist product.
How does the “immovable supply” of a tourist product affect tourists?

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Pupils demonstrate understanding of the lesson.

Step 8: Conclusion

Time: 0 minutes
Teaching Skill: Summarization
Teacher’s Activity: The teacher briefly summarizes the key points of the lesson and assigns homework.
Pupils’ Activity: Pupils listen and note down the homework.
Learning Point: Reinforcement of the lesson’s main ideas.

Lesson Keywords

Tourist product – The complete experience a tourist has, including attractions, facilities, and services.
Heterogeneous – Variable and inconsistent in quality or experience.
Intangible – Cannot be physically touched, seen, or owned before consumption.
Immovable supply – The product cannot be moved; the consumer must travel to it.

Differentiation

For pupils who grasp concepts quickly, the teacher can challenge them to think of other characteristics of tourist products or discuss how these characteristics impact marketing strategies. For pupils who need more support, the teacher can provide simpler examples and visual aids, or pair them with peers for collaborative learning and discussion.

Note for teachers using this lesson plan

Encourage pupils to share personal travel experiences to make the lesson more relatable. Use local examples of tourist products where possible. Ensure that pupils understand the distinction between a physical good and a service-based tourist product.