Tourism Fairs, Exhibitions and E-Tourism Services for SS 3

Class: SS 3
Term: First Term
Week: 5
Age: 17 years
Duration: 60 minutes
Subject: Tourism
Curriculum Theme: Tourism Promotion and Marketing
Previous Lesson: Tourism Marketing Tools, Electronic and Print Media
Topic: Tourism Fairs, Exhibitions and E-Tourism Services
Subject Matter: Local fair, international fair, e-tourism, internet services, e-banking, e-reservation, electric billboard

Specific Objectives

By the end of the lesson, pupils/students should be able to:

Cognitive Domain

• Define tourism fairs and exhibitions.
• Distinguish between local and international tourism fairs.
• Explain the concept of e-tourism.
• Identify various internet services used in tourism.
• Describe the role of e-banking and e-reservation in tourism.
• State the purpose of electric billboards in tourism promotion.

Affective Domain

• Appreciate the importance of fairs and exhibitions in promoting tourism.
• Recognise the convenience and efficiency of e-tourism services.
• Value the role of technology in modern tourism.

Psychomotor Domain

• Outline the steps involved in participating in a tourism fair.
• Demonstrate how to access basic e-tourism services online.

Social Domain

• Discuss the impact of e-tourism on global travel patterns.

Reference Materials

The following resources were used in planning this lesson:

• 2014 Senior Secondary Education Curriculum (SSEC)
• Relevant State Unified Scheme of Work
• FCT ERC/NAPPS Scheme of work
• A suitable Senior Secondary Tourism textbook

Instructional Materials

The teacher will teach this lesson with the aid of:

• Pictures of local and international tourism fairs
• Charts showing different e-tourism platforms
• A computer or projector with internet access to demonstrate e-tourism services
• Examples of tourism brochures and promotional materials

Rationale for the Lesson

This lesson is important because it introduces students to key promotional tools in the tourism industry: fairs and exhibitions, and the rapidly evolving field of e-tourism. Understanding these concepts helps students grasp how tourism products are marketed and how technology facilitates travel planning and experiences. It equips them with knowledge relevant to modern tourism practices and potential career paths.

Prerequisite/Previous Knowledge

Students should have a basic understanding of tourism concepts, types of tourism, and general marketing principles.

Lesson Content/Board Summary

Tourism Fairs, Exhibitions and E-Tourism Services

Tourism Fairs and Exhibitions

Tourism fairs and exhibitions are organised events where tourism businesses, destinations, and service providers showcase their products and services to potential customers, other businesses, and the media. They serve as platforms for networking, promotion, and sales.

1. Local Fairs: These are tourism events organised within a specific country or region, primarily targeting domestic tourists or promoting local destinations and services.

Examples in Nigeria include:

1. Calabar Carnival (Cross River State)
2. Durbar Festival (Northern Nigeria)
3. Argungu Fishing Festival (Kebbi State)
4. Lagos Tourism Expo
2. International Fairs: These are large-scale global events that bring together tourism stakeholders from various countries. They attract a wide range of international visitors and exhibitors, promoting cross-border tourism and partnerships.

Examples include:

1. World Travel Market (WTM) in London
2. ITB Berlin (Internationale Tourismus-Börse Berlin)
3. Arabian Travel Market (ATM) in Dubai
4. FITUR (International Tourism Fair) in Madrid

E-Tourism

E-tourism, also known as electronic tourism, refers to the application of Information and Communication Technologies (ICT) in the tourism industry. It involves the digitalisation of all processes and value chains in tourism, from planning and booking to experiencing and sharing travel.

Key aspects of e-tourism include:

1. Online travel agencies (OTAs)
2. Destination websites
3. Mobile apps for travel
4. Social media for tourism marketing
5. Online reviews and ratings

Internet Services in Tourism

Various internet services are fundamental to e-tourism, providing convenience and accessibility for travellers and businesses alike. These services facilitate every stage of the travel process.

Common internet services include:

1. Search Engines: Used by travellers to research destinations, compare prices, and find information about attractions, accommodation, and transport (e.g., Google, Bing).
2. Online Travel Agencies (OTAs): Platforms that allow users to book flights, hotels, car rentals, and tour packages from multiple providers (e.g., Booking.com, Expedia, Travelstart).
3. Social Media Platforms: Used for marketing, customer engagement, sharing travel experiences, and gathering recommendations (e.g., Facebook, Instagram, TikTok).
4. Review Websites: Platforms where travellers can share their experiences and rate services, influencing other travellers’ decisions (e.g., TripAdvisor).
5. Mapping and Navigation Services: Help travellers find directions, locate attractions, and explore destinations (e.g., Google Maps).
6. Communication Tools: Email, instant messaging, and video calls facilitate communication between travellers, service providers, and travel agents.

E-Banking in Tourism

E-banking (electronic banking) in tourism refers to the use of electronic systems to conduct financial transactions related to travel. This includes online payments, money transfers, and accessing banking services remotely.

Importance of e-banking in tourism:

1. Convenience: Allows travellers to pay for services from anywhere at any time.
2. Security: Provides secure payment gateways for online transactions.
3. Efficiency: Speeds up booking and payment processes.
4. Accessibility: Enables international payments and currency conversions.

Examples of e-banking services used in tourism:

1. Online credit/debit card payments
2. Mobile banking apps
3. Digital wallets (e.g., PayPal, Apple Pay)
4. Bank transfers via internet banking

E-Reservation in Tourism

E-reservation (electronic reservation) is the process of booking travel-related services online. This includes reserving flights, hotel rooms, car rentals, tour packages, and tickets for attractions through websites or mobile applications.

Benefits of e-reservation:

1. Instant Confirmation: Travellers receive immediate confirmation of their bookings.
2. Comparison Shopping: Allows users to compare prices and options from various providers easily.
3. 24/7 Availability: Booking systems are accessible at any time, day or night.
4. Reduced Costs: Often eliminates the need for travel agents, potentially reducing booking fees.
5. Personalisation: Many platforms offer personalised recommendations based on user preferences.

Electric Billboards in Tourism

Electric billboards, also known as digital billboards or LED screens, are large electronic displays used for advertising and promotional purposes. In tourism, they are strategically placed in high-traffic areas to attract attention and convey promotional messages about destinations, attractions, and tourism services.

Purpose and advantages in tourism:

1. Dynamic Content: Can display changing images, videos, and animations, making advertisements more engaging.
2. High Visibility: Bright and large displays capture attention day and night.
3. Targeted Advertising: Content can be updated quickly to promote specific events, seasons, or offers.
4. Brand Awareness: Helps build recognition for destinations and tourism brands.
5. Information Dissemination: Can provide real-time information about local events, weather, or travel advisories.

Teaching Methods/Instructional Techniques

Discussion, Explanation, Question and Answer, Demonstration, Visual Aids, Group Work

Instructional Procedures

Step 1: Introduction

Time: 5 minutes

Teaching Skill: Engaging/Activating Prior Knowledge

Teacher’s Activity: The teacher greets the students and asks them to share any experiences they have had attending a fair or exhibition, or booking travel services online. The teacher then introduces the topic: Tourism Fairs, Exhibitions and E-Tourism Services.

Pupils’ Activity: Pupils share their experiences and listen attentively to the introduction.

Learning Point: Introduction to topic

Step 2: Tourism Fairs and Exhibitions

Time: 10 minutes

Teaching Skill: Explanation/Illustration

Teacher’s Activity: The teacher explains what tourism fairs and exhibitions are, using pictures of local and international examples. The teacher then differentiates between local and international fairs, providing Nigerian and global examples.

Pupils’ Activity: Pupils listen, observe the pictures, and ask questions for clarification.

Learning Point: Fairs and exhibitions explained

Step 3: Understanding E-Tourism

Time: 10 minutes

Teaching Skill: Definition/Concept Development

Teacher’s Activity: The teacher defines e-tourism, highlighting its reliance on Information and Communication Technologies (ICT). The teacher discusses the various components and aspects of e-tourism, such as online travel agencies and mobile apps.

Pupils’ Activity: Pupils listen, take notes, and contribute to the discussion.

Learning Point: E-tourism concept developed

Step 4: Internet Services in Tourism

Time: 10 minutes

Teaching Skill: Listing/Demonstration

Teacher’s Activity: The teacher enumerates and explains various internet services used in tourism, such as search engines, OTAs, social media, and review websites. If possible, the teacher demonstrates how to use one or two of these services on a computer or projector.

Pupils’ Activity: Pupils identify and discuss different internet services, observing the demonstration.

Learning Point: Internet services identified

Step 5: E-Banking in Tourism

Time: 8 minutes

Teaching Skill: Explanation/Examples

Teacher’s Activity: The teacher explains the concept of e-banking in the context of tourism, detailing its importance and providing examples of e-banking services used for travel-related transactions.

Pupils’ Activity: Pupils listen, ask questions, and note down the examples.

Learning Point: E-banking in tourism

Step 6: E-Reservation and Electric Billboards

Time: 7 minutes

Teaching Skill: Explanation/Application

Teacher’s Activity: The teacher explains e-reservation, its benefits, and then discusses the role and advantages of electric billboards in tourism promotion, showing relevant images if available.

Pupils’ Activity: Pupils listen and contribute by giving examples of places where they have seen electric billboards.

Learning Point: Reservation and billboards explained

Step 7: Evaluation/Review

Time: 5 minutes

Teaching Skill: Questioning/Assessment

Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

1. What is the main difference between a local and an international tourism fair?
2. Define e-tourism in your own words.
3. Mention two internet services commonly used in tourism.
4. How does e-banking facilitate tourism?

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Understanding of concepts assessed

Step 8: Note-Taking

Time: 10 minutes

Teaching Skill: Guided Writing

Teacher’s Activity: The teacher guides pupils/students to copy the essential Board Summary notes on tourism fairs, e-tourism, internet services, e-banking, e-reservation, and electric billboards into their notebooks.

Pupils’ Activity: Pupils/students copy the notes carefully into their notebooks.

Learning Point: Key lesson points recorded

Step 9: Conclusion

Time: 5 minutes

Teaching Skill: Summarising

Teacher’s Activity: The teacher summarises the key points of the lesson, reiterating the importance of both traditional promotional tools like fairs and modern technological advancements in e-tourism for the growth and development of the tourism industry. The teacher encourages students to explore e-tourism platforms in their free time.

Pupils’ Activity: Pupils listen and ask any final questions.

Learning Point: Lesson concepts consolidated

Continuous Assessment/Further Study

Type: Homework

Instruction: Answer the following questions in your notebook.

1. Research and list three major tourism fairs or exhibitions held in Nigeria annually, stating their locations and focus.
2. Explain how social media platforms contribute to the promotion of tourism destinations.
3. Discuss the advantages of using e-reservation services over traditional booking methods for a tourist planning a trip.

Lesson Keywords

• Tourism Fair – An organised event where tourism businesses showcase products and services.
• Exhibition – A public display of items or products, often for trade or promotion.
• E-Tourism – The application of Information and Communication Technologies (ICT) in the tourism industry.
• Internet Services – Online tools and platforms used for various functions, including travel planning and booking.
• E-Banking – Electronic systems for conducting financial transactions, including online payments for travel.
• E-Reservation – The process of booking travel services online.
• Electric Billboard – Large digital displays used for dynamic advertising and promotion.

Differentiation

Support: Provide simpler definitions and more direct examples for struggling learners. Pair them with stronger students for group activities. Offer printed summaries of key terms.

Extension: Encourage advanced learners to research emerging trends in e-tourism, such as virtual reality (VR) tourism or AI-powered travel assistants, and present their findings to the class.

Suggested Lesson Videos

For further understanding, students can search on YouTube for:

• “Tourism fairs and exhibitions explained”
• “What is e-tourism”
• “How internet services are used in tourism”
• “Examples of electric billboards in tourism”