Description
Teachers preparing SS1 Marketing can use this 2026 scheme as a term-by-term roadmap of the curriculum, with each teaching week tied to defined content and measurable outcomes. The content here is specific to Marketing: representative areas include Marketing Mix, Merchandising and Creating Contents.
The weekly progression connects classroom concepts with enterprise, markets, records, decisions and real economic activity, making the subject easier to teach through familiar examples.
SS1 Marketing term-by-term coverage
First Term: Introduces Overview of Marketing, Marketing Mix, Green Marketing, Marketing Concepts: Marketing Concept Societal Marketing Concept, and Classification of Products and Markets: Meaning of Market.; Types of Markets.
Second Term: Builds on that foundation through Marketing Environment, Merchandising, Ethical Principles and Values in Marketing, Creating Social Media Platforms for Marketing: Types of Social Media and Their Features, and Promotional Mix: Role of Promotional Mix in Marketing.
Third Term: Concludes with Fundamentals of Content Creation, Creating Contents, Entrepreneurial Awareness, Business Ideas and Opportunities in Marketing: Sources of Business Ideas and Opportunities in Marke…, and Innovation and New Product Development: Importance of Innovation in New Product Development.
Curriculum themes: Principles and practices of marketing; Ethical issues in marketing; Platforms for digital marketing; Marketing communication; entrepreneurship
What teachers get in this Marketing scheme
- First, Second and Third Term coverage organised into a coherent senior-secondary teaching sequence
- Curriculum themes translated into weekly content, competencies, skills and examinable objectives
- Practical, analytical or application-based activities where the subject requires them
- A planning structure suitable for teachers, heads of department, supervision and assessment
Whether you are planning one term or the full session, the resource gives you the SS1 Marketing scheme of work in one consistent three-term structure.
Related HeadTeacher.ng resources: SS1 New National Curriculum PDFs • SS1 English Language Scheme of Work 2026 • SS1 Economics Scheme of Work 2026
Developed and published by HeadTeacher.ng as a curriculum implementation resource for Nigeria’s revised curriculum.
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