Meaning and Characteristics of an Entrepreneur in Salesmanship for SS 3

Class: SS 3
Term: First Term
Week: 3
Age: 16 years
Duration: 45 minutes
Subject: Salesmanship
Topic: CONCEPT OF ENTREPRENEUR IN SALESMANSHIP
Subject Matter: Meaning of entrepreneur; Difference between entrepreneurship and entrepreneur; Characteristics of the entrepreneur
Previous Lesson: Documents Used in Export and Import Trade

Specific Objectives

By the end of the lesson, pupils/students should be able to:

Cognitive Domain

• Define an entrepreneur.
• Define entrepreneurship.
• Differentiate between an entrepreneur and entrepreneurship.
• State at least five characteristics of an entrepreneur.

Affective Domain

• Appreciate the importance of entrepreneurial qualities in business.

Psychomotor Domain

• Enumerate features of an entrepreneur.

Reference Materials

The following resources were used in planning this lesson:

• 2025 Revised 9 Years Basic Education Curriculum
• Relevant State Unified Scheme of Work
• A suitable Salesmanship textbook for SS 3
• The HeadTeacher Scheme of work

Instructional Materials

The teacher will teach this lesson with the aid of:

• Whiteboard or blackboard
• Markers or chalk
• Textbook on Salesmanship
• Charts illustrating characteristics of an entrepreneur

Rationale for the Lesson

Understanding the concept of an entrepreneur and entrepreneurship is fundamental in salesmanship, as it provides insight into how businesses are created and sustained. This lesson helps students recognise the qualities needed to initiate and manage successful ventures, which is crucial for their future career paths in sales or business ownership. It also fosters an appreciation for innovation and risk-taking in the economy.

Prerequisite/Previous Knowledge

Students have a basic understanding of business, commerce, and the general concept of buying and selling.

Lesson Content/Board Summary

CONCEPT OF ENTREPRENEUR IN SALESMANSHIP

Meaning of an Entrepreneur

An entrepreneur is an individual who identifies a business opportunity, takes the initiative to organise and manage resources (like capital, labour, and land), and bears the risks associated with starting and running a new enterprise with the primary goal of making a profit.

Meaning of Entrepreneurship

Entrepreneurship refers to the process or activity of identifying a business opportunity, taking risks, and organising and managing resources to start and operate a new business venture. It is the act of being an entrepreneur, involving innovation, creativity, and the willingness to face uncertainties in pursuit of profit.

Difference Between an Entrepreneur and Entrepreneurship

The key difference lies in their nature:

1. Entrepreneur: This refers to the person or individual who conceives, organises, and manages a business venture.
2. Entrepreneurship: This refers to the process, activity, or journey of identifying opportunities, creating, and running a business. It is the action performed by the entrepreneur.

Characteristics of an Entrepreneur

Successful entrepreneurs typically possess a combination of the following characteristics:

1. Risk-taker: They are willing to take calculated risks to achieve their business goals.
2. Innovative and Creative: They generate new ideas, products, services, or ways of doing business.
3. Self-confident: They believe in their abilities and decisions.
4. Goal-oriented: They set clear objectives and work diligently to achieve them.
5. Hardworking: They are dedicated and put in the necessary effort to make their ventures successful.
6. Persistent: They do not give up easily in the face of challenges and setbacks.
7. Decisive: They can make timely and effective decisions.
8. Good Planner: They strategise and organise resources effectively.
9. Excellent Communicator: They can articulate their vision and ideas clearly to others.
10. Resourceful: They can find and utilise available resources efficiently to achieve their objectives.

Teaching Methods/Instructional Techniques

Discussion, Explanation, Question and Answer, Guided Practice, Group Work

Instructional Procedures

Step 1: Introduction

Time: 5 minutes

Teaching Skill: Questioning

Teacher’s Activity: The teacher greets the students and asks questions like, “Who would like to start their own business someday?” or “What does it take to start a business?”

Pupils’ Activity: Pupils respond to the questions, sharing their thoughts and ideas.

Learning Point: Introduction to business ventures.

Step 2: Meaning of an Entrepreneur

Time: 7 minutes

Teaching Skill: Explanation

Teacher’s Activity: The teacher defines an entrepreneur, explaining that it is the person who takes the risk to start a business. The teacher provides simple examples of entrepreneurs.

Pupils’ Activity: Pupils listen attentively and attempt to define an entrepreneur in their own words.

Learning Point: Entrepreneur definition.

Step 3: Meaning of Entrepreneurship

Time: 7 minutes

Teaching Skill: Explanation

Teacher’s Activity: The teacher defines entrepreneurship as the process of starting and running a business, highlighting it as the action an entrepreneur performs.

Pupils’ Activity: Pupils listen and contribute to the definition of entrepreneurship.

Learning Point: Entrepreneurship definition.

Step 4: Differentiating Entrepreneur and Entrepreneurship

Time: 7 minutes

Teaching Skill: Comparative Analysis

Teacher’s Activity: The teacher explains the clear distinction between the person (entrepreneur) and the process (entrepreneurship) using examples and a simple analogy.

Pupils’ Activity: Pupils identify and explain the differences between the two terms.

Learning Point: Entrepreneur vs. entrepreneurship.

Step 5: Characteristics of an Entrepreneur

Time: 7 minutes

Teaching Skill: Discussion/Listing

Teacher’s Activity: The teacher leads a discussion on various characteristics of a successful entrepreneur, encouraging students to suggest qualities they think are important.

Pupils’ Activity: Pupils actively participate, enumerate, and discuss the characteristics of an entrepreneur.

Learning Point: Entrepreneur characteristics.

Step 6: Reinforcement/Examples

Time: 5 minutes

Teaching Skill: Illustration

Teacher’s Activity: The teacher provides real-life examples of well-known Nigerian entrepreneurs and asks students to identify some of their characteristics discussed.

Pupils’ Activity: Pupils identify the characteristics demonstrated by the given examples.

Learning Point: Practical entrepreneur examples.

Step 7: Evaluation/Review

Time: 5 minutes

Teaching Skill: Questioning/Assessment

Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

1. Who is an entrepreneur?
2. What is entrepreneurship?
3. State one key difference between an entrepreneur and entrepreneurship.
4. Mention three characteristics of an entrepreneur.

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Entrepreneurial concepts understanding.

Step 8: Note-Taking

Time: 4 minutes

Teaching Skill: Guided Writing

Teacher’s Activity: The teacher guides pupils/students to copy the essential Board Summary notes on the meaning and characteristics of an entrepreneur into their notebooks.

Pupils’ Activity: Pupils/students copy the notes carefully into their notebooks.

Learning Point: Board summary recording.

Step 9: Conclusion

Time: 3 minutes

Teaching Skill: Summarisation

Teacher’s Activity: The teacher briefly summarises the key points of the lesson, reiterating the importance of understanding entrepreneurs and entrepreneurship in the business world.

Pupils’ Activity: Pupils listen and ask any final questions.

Learning Point: Lesson recap.

Continuous Assessment/Further Study

Type: Homework

Instruction: Answer the following questions in your notebook:

1. Identify a successful entrepreneur in your community or Nigeria.
2. List five characteristics that you observe in this entrepreneur.
3. Briefly explain how these characteristics contribute to their success.

Lesson Keywords

• Entrepreneur – A person who starts and manages a business, taking on financial risks in the hope of profit.
• Entrepreneurship – The activity of setting up a business or businesses, taking on financial risks in the hope of profit.
• Risk-taker – Someone who is willing to do things that involve danger or risk in order to achieve a goal.
• Innovation – The introduction of new ideas, methods, or products.
• Business – An organisation or economic system where goods and services are exchanged for one another or for money.

Differentiation

For learners who may struggle, provide simpler definitions and more direct examples of local entrepreneurs. Use visual aids like pictures of well-known entrepreneurs. For advanced learners, encourage them to research different types of entrepreneurship (e.g., social entrepreneurship, tech entrepreneurship) and present their findings.

Suggested Lesson Videos

For further understanding, students can search on YouTube for: Meaning and Characteristics of an Entrepreneur SS3 Salesmanship

Teacher Guide for Using This Lesson Plan

Before the lesson, ensure you have a clear understanding of the definitions of entrepreneur and entrepreneurship, and be ready with relevant, relatable examples of entrepreneurs, especially Nigerian ones. Prepare charts or write the key characteristics on the board beforehand to save time. During the lesson, encourage active participation from students, allowing them to share their understanding and examples. When discussing characteristics, prompt students to think about why each quality is important for business success. Allow sufficient time for students to copy the Board Summary notes in Step 8. Check for understanding throughout the lesson, especially during the differentiation between the two key terms. For weaker learners, simplify explanations and provide more guided questioning. For faster learners, challenge them to think critically about the challenges entrepreneurs face and how their characteristics help overcome them.