Class: Senior Secondary School 1 (SS1 / SSS 1)
Term: 3rd Term
Week: 1
Age: 15 years
Duration: 45 minutes
Subject: Marketing
Curriculum Theme: Trade
Previous Lesson: .
Topic: Advertising
Subject Matter: Advertising media, Print media, Electronic media

Specific Objectives

By the end of the lesson, pupils should be able to:

Cognitive Domain:

Define advertising media.
Identify two main types of advertising media.
List at least three examples of print media.
State at least two examples of electronic media.

Affective Domain:

Appreciate the importance of different advertising media in reaching target audiences.
Show interest in observing various advertisements in their environment.

Psychomotor Domain:

Categorize given advertisements into appropriate media types (print or electronic).
Differentiate between print and electronic advertising media using examples.

Discuss with peers the effectiveness of different advertising media.

Reference Materials

The following resources were used in planning this lesson:

9 Years Basic Education Curriculum for Senior Secondary Schools.
State Unified Scheme of Work for Marketing (SSS 1).
Anyanwuocha, R.A.I. (2018). Comprehensive Certificate Marketing for Senior Secondary Schools. A. Johnson Publishers Ltd.
https://www.marketing-schools.org/types-of-marketing/advertising-media.html
https://www.business.com/articles/types-of-advertising-media/

Instructional Materials

The teacher will teach this lesson with the aid of:

Newspapers
Magazines
Audio tapes/CDs
Radio set
Television set (if available)
Chart showing different advertising media.

Rationale for the Lesson

This lesson helps pupils understand the various channels businesses use to communicate their advertising messages to customers. Knowing these media enables pupils to appreciate how products and services are promoted in their daily lives and the importance of choosing the right medium.

Prerequisite/Previous Knowledge

Pupils have a basic understanding of what advertising is and why businesses advertise.

Lesson Content/Board Summary

Advertising Media

Definition of Advertising Media

Advertising media refers to the various channels or vehicles through which advertisements are communicated to a target audience. These channels help businesses to reach potential customers with their messages about products or services.

Types of Advertising Media

Advertising media can generally be classified into different types based on their mode of transmission. The main types include:

Print Media
Electronic Media

Print Media

Print media involves the use of printed materials to convey advertising messages. It is one of the oldest and most traditional forms of advertising.

Examples of print media include:

Newspapers
Magazines
Brochures
Fliers/Handbills
Posters

Electronic Media

Electronic media uses electronic means to transmit advertising messages. These media often involve sound, moving images, or both, reaching a wide audience quickly.

Examples of electronic media include:

Radio
Television
Cinema (film advertisements)
Audio tapes/CDs
Video screens (e.g., in public places)

Teaching Methods/Instructional Techniques

Discussion, Lecture, Demonstration, Question and Answer, Visual Aids

Instructional Procedures

Step 1: Introduction

Time: 5 minutes
Teaching Skill: Set Induction
Teacher’s Activity: The teacher greets the pupils and asks them to mention any advertisement they have seen or heard recently. The teacher then guides the discussion towards how these advertisements reached them.
Pupils’ Activity: Pupils respond by mentioning advertisements and discussing how they encountered them.
Learning Point: Pupils recall previous knowledge and are introduced to the concept of advertising channels.

Step 2: Presentation of Topic

Time: 3 minutes
Teaching Skill: Explanation/Introduction
Teacher’s Activity: The teacher writes the topic “Advertising Media” on the board and introduces the specific subject matter: Print Media and Electronic Media.
Pupils’ Activity: Pupils listen attentively and write the topic in their notebooks.
Learning Point: Pupils are aware of the lesson’s focus.

Step 3: Definition of Advertising Media

Time: 7 minutes
Teaching Skill: Explanation/Definition
Teacher’s Activity: The teacher explains what advertising media means, providing clear examples of how it functions as a channel for messages. The teacher also writes the definition on the board.
Pupils’ Activity: Pupils listen, take notes, and ask questions for clarification.
Learning Point: Pupils understand the definition of advertising media.

Step 4: Print Media

Time: 10 minutes
Teaching Skill: Demonstration/Explanation
Teacher’s Activity: The teacher explains print media, showing examples using actual newspapers and magazines. The teacher highlights the characteristics of print media and lists examples on the board.
Pupils’ Activity: Pupils observe the materials, listen to explanations, and identify print advertisements in the provided resources.
Learning Point: Pupils learn about print media and its examples.

Step 5: Electronic Media

Time: 10 minutes
Teaching Skill: Explanation/Discussion
Teacher’s Activity: The teacher explains electronic media, discussing how radio and television are used for advertising. The teacher plays a short audio clip (if possible) or describes a TV advert. Examples are listed on the board.
Pupils’ Activity: Pupils listen, discuss, and identify electronic media examples from their own experiences.
Learning Point: Pupils learn about electronic media and its examples.

Step 6: Discussion and Activity

Time: 5 minutes
Teaching Skill: Collaborative Learning
Teacher’s Activity: The teacher leads a brief discussion, asking pupils to compare print and electronic media. The teacher encourages pupils to observe advertisements they encounter daily and classify them into the discussed categories.
Pupils’ Activity: Pupils participate in the discussion, compare media types, and identify real-world examples.
Learning Point: Pupils consolidate their understanding through comparison and application.

Step 7: Evaluation/Review

Time: 5 minutes
Teaching Skill: Questioning/Assessment
Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

Define advertising media.
Mention two main types of advertising media discussed today.
List three examples of print media.
State two examples of electronic media.

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Pupils demonstrate understanding of the lesson.

Step 8: Conclusion

Time: 3 minutes
Teaching Skill: Summarization
Teacher’s Activity: The teacher summarizes the key points of the lesson, reiterating the definition of advertising media and its two main types (print and electronic) with examples. The teacher then gives homework: “Find and bring one example of a print advert and describe one electronic advert you saw.”
Pupils’ Activity: Pupils listen to the summary and copy down the homework.
Learning Point: Pupils reinforce their learning and have a task to apply their knowledge.

Lesson Keywords

Advertising Media – The channels used to communicate advertising messages.
Print Media – Advertising through printed materials like newspapers and magazines.
Electronic Media – Advertising through electronic means like radio and television.
Newspapers – Periodicals containing news and advertisements.
Magazines – Periodicals containing articles, stories, and advertisements, often specialized.
Radio – Electronic medium for transmitting audio broadcasts, including adverts.
Television – Electronic medium for transmitting visual and audio broadcasts, including adverts.

Differentiation

For pupils who grasp concepts quickly, the teacher can challenge them to identify other forms of advertising media beyond print and electronic (e.g., outdoor, digital). For pupils needing more support, the teacher will provide more direct examples and simplified explanations, ensuring they can identify at least one example for each media type.

Note for teachers using this lesson plan

Ensure to bring actual physical examples of newspapers and magazines for demonstration. If possible, a short audio clip or video segment of an advertisement would greatly enhance the pupils’ understanding of electronic media. Encourage pupils to actively participate by sharing examples from their personal experiences.