First Term Marketing revision for SS 1

Class: SS 1
Term: First Term
Week: 11
Age: 15 years
Duration: 60 minutes
Subject: Marketing
Curriculum Theme: Revision
Focal competence: Integration of the term’s curriculum competencies
Key competencies/values: Critical Thinking; Communication
Skills:

• Curriculum skills covered in Weeks 1-10

Previous Lesson: Markets, Types, Cultural and Social Factors in Classification
Topic: Revision and Consolidation
Subject Matter: core term topics, taught skills, common misconceptions, revision exercises

Specific Objectives

By the end of the lesson, pupils/students should be able to:

Cognitive Domain

• recall the key concepts taught during the term;

Psychomotor Domain

• apply the term’s knowledge and skills in written, oral or practical tasks.

Reference Materials

The following resources were used in planning this lesson:

• 2025 New Revised Senior Secondary Education Curriculum (SSEC)
• Relevant State Unified Scheme of Work
• Approved Marketing textbooks for SS 1
• The HeadTeacher Scheme of work For The New Revised Senior Secondary Education Curriculum (SSEC)

Instructional Materials

The teacher will teach this lesson with the aid of:

• Class notes and approved textbooks
• Past questions/revision exercises
• Whiteboard and markers
• Flashcards with key marketing terms

Rationale for the Lesson

This lesson is important for reinforcing students’ understanding of all the Marketing concepts covered in the first term. It helps students identify areas where they need more practice and consolidates their knowledge, preparing them for examinations. Through revision, students can build confidence in applying marketing principles to various scenarios.

Prerequisite/Previous Knowledge

Students should have prior knowledge of all the topics taught in Marketing from Week 1 to Week 10 of the First Term.

Lesson Content/Board Summary

Revision and Consolidation

Definition and Scope of Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It involves understanding consumer needs and creating value for them.

Key aspects of marketing include:

1. Identifying consumer needs and wants.
2. Developing products or services to meet those needs.
3. Pricing products appropriately.
4. Promoting products effectively.
5. Distributing products to the right place at the right time.

Importance of Marketing

Marketing is crucial for businesses, consumers, and the economy. Its importance includes:

1. For Businesses: Helps in achieving sales targets, building brand loyalty, gaining competitive advantage, and ensuring business survival and growth.
2. For Consumers: Provides information about available products, offers choices, and helps satisfy needs and wants through various goods and services.
3. For the Economy: Creates employment opportunities, stimulates production, generates revenue for the government through taxes, and facilitates trade.

Functions of Marketing

The main functions of marketing are:

1. Buying: Acquiring goods and services for resale or use.
2. Selling: Transferring ownership of goods and services to customers.
3. Transportation: Moving goods from production points to consumption points.
4. Storage: Holding goods until they are needed by consumers.
5. Standardization and Grading: Establishing uniform specifications for products and classifying them according to quality.
6. Financing: Providing the necessary funds for marketing activities.
7. Risk-Taking: Bearing the uncertainties associated with marketing, such as price fluctuations or product obsolescence.
8. Market Information: Gathering, analysing, and distributing data about market trends, consumer behaviour, and competition.

The Marketing Mix (4 Ps)

The marketing mix refers to the set of controllable tactical marketing tools that a company blends to produce the response it wants in the target market. These are:

1. Product: The goods or services offered to the target market, including features, quality, design, branding, and packaging.
2. Price: The amount of money customers have to pay to obtain the product, considering pricing strategies, discounts, allowances, and payment terms.
3. Place (Distribution): Activities that make the product available to target consumers, including channels, coverage, locations, inventory, and transportation.
4. Promotion: Activities that communicate the merits of the product and persuade target customers to buy it, such as advertising, personal selling, sales promotion, and public relations.

Types of Markets

Markets can be classified based on various criteria:

1. Consumer Market: Individuals and households who buy goods and services for personal consumption.
2. Industrial/Business Market: Organizations that buy goods and services for use in the production of other products and services, or for resale to others.
3. Government Market: Government agencies that buy goods and services to produce public services or transfer them to others who need them.
4. International Market: Buyers in other countries, including consumers, producers, resellers, and governments.

Teaching Methods/Instructional Techniques

Discussion, Question and Answer, Explanation, Guided Practice, Problem Solving, Group Work, Individual Practice

Instructional Procedures

Step 1: Introduction

Time: 5 minutes

Teaching Skill: Activating Prior Knowledge

Teacher’s Activity: The teacher greets the students and reminds them that this week is dedicated to revising all the topics covered in the First Term. The teacher asks students to mention some of the key topics they remember from the term.

Pupils’ Activity: Students respond by mentioning topics like “Definition of Marketing,” “Marketing Mix,” “Importance of Marketing,” etc.

Learning Point: Recalling previous topics

Step 2: Review of Marketing Definition and Importance

Time: 10 minutes

Teaching Skill: Explanation/Questioning

Teacher’s Activity: The teacher leads a discussion on the definition of Marketing and its importance to businesses, consumers, and the economy. The teacher asks targeted questions to check understanding and clarify any misconceptions.

Pupils’ Activity: Students participate in the discussion, answer questions, and contribute their understanding of these concepts.

Learning Point: Marketing definition and importance

Step 3: Revision of Functions of Marketing

Time: 10 minutes

Teaching Skill: Guided Recall

Teacher’s Activity: The teacher guides students to recall and explain the various functions of marketing, such as buying, selling, transportation, storage, etc. The teacher uses flashcards with keywords to prompt recall.

Pupils’ Activity: Students list and briefly explain the functions of marketing, using their notes and textbooks for reference.

Learning Point: Marketing functions recalled

Step 4: Revisiting the Marketing Mix (4 Ps)

Time: 10 minutes

Teaching Skill: Concept Reinforcement

Teacher’s Activity: The teacher reviews the 4 Ps of the Marketing Mix (Product, Price, Place, Promotion), providing examples for each. The teacher asks students to identify the 4 Ps in real-life product scenarios.

Pupils’ Activity: Students identify and explain the 4 Ps, providing examples from products they know.

Learning Point: Marketing Mix (4 Ps) understanding

Step 5: Discussion on Types of Markets

Time: 5 minutes

Teaching Skill: Clarification

Teacher’s Activity: The teacher discusses the different types of markets (consumer, industrial, government, international), highlighting their characteristics and differences. The teacher addresses any common misconceptions about market types.

Pupils’ Activity: Students listen, ask questions for clarification, and differentiate between market types.

Learning Point: Market types differentiation

Step 6: Revision Exercises and Past Questions

Time: 15 minutes

Teaching Skill: Application/Problem Solving

Teacher’s Activity: The teacher distributes a short revision exercise or selects relevant past questions covering the term’s topics. The teacher guides students through solving some challenging questions, explaining the thought process.

Pupils’ Activity: Students attempt the revision exercises or past questions individually or in pairs, then discuss their answers with the class.

Learning Point: Applying marketing knowledge

Step 7: Evaluation/Review

Time: 5 minutes

Teaching Skill: Questioning/Assessment

Teacher’s Activity: The teacher evaluates the learning by asking the following questions:

1. Define Marketing in your own words.
2. State two importance of Marketing to consumers.
3. List three functions of Marketing.
4. Mention the four elements of the Marketing Mix.
5. Differentiate between a Consumer Market and an Industrial Market.

Pupils’ Activity: Pupils answer orally and in writing.

Learning Point: Key concepts recalled and applied

Step 8: Conclusion

Time: 5 minutes

Teaching Skill: Consolidation

Teacher’s Activity: The teacher summarises the main points of the revision, encouraging students to continue studying their notes and textbooks for the upcoming examinations. The teacher wishes them success.

Pupils’ Activity: Students listen attentively and ask any final questions.

Learning Point: Term’s topics consolidated

Lesson Keywords

• Marketing – The process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
• Product – A good, service, or idea offered to the market to satisfy a want or need.
• Price – The amount of money charged for a product or service.
• Place – The activities involved in making the product available to target consumers.
• Promotion – Activities that communicate the merits of the product and persuade target customers to buy it.
• Consumer Market – Individuals and households buying goods for personal consumption.
• Industrial Market – Organizations buying goods for use in production or resale.
• Functions of Marketing – Activities like buying, selling, transportation, storage, standardization, financing, risk-taking, and market information.

Differentiation

For students who grasp concepts quickly, provide more complex past questions or case studies to analyse. For students needing additional support, focus on one or two core concepts at a time, providing simplified explanations and more direct examples. Encourage peer tutoring where stronger students can explain concepts to their classmates.

Suggested Lesson Videos

For further understanding, search on YouTube for: SS1 Marketing First Term Revision Nigeria